Campaign YOUniversity Admissions
Student Orientation
Freshman Year- Semester 1
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Welcome To Freshman Year & Your First Semester! (2:16)
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CLASS: What is Your Brand's Essence?
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RESOURCE: Brand Essence Slides
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HW: Create Your Brand's Essence Guide
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Discussion Post 1: Tell us What Your Brand Stands For
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CLASS: Your Value Proposition
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RESOURCE: Value Proposition
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Discussion Post 2: What is your Value Proposition
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HW: Create Brand Bio
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CLASS: How to Do Market Research
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RESOURCE: Market Research Slides
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RESOURCE: SWOT Analysis
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HW: Create Market Research Survey
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CLASS: Your Customer Persona
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RESORUCE: Customer Avatar Slides
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HW: Create Customer Avatar
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Discussion Post 3: Tell us Who You're Customer is
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Semester Review
Freshman Year- Semester 2
Sophomore Year- Semester 1
Sophomore Year- Semester 2
Junior Year-Semester 1
Junior Year- Semester 2
Senior Year- Semester 1
Senior Year-Semester 2
Graduation
