This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Campaign YOUniversity for Product Based Businesses
Campaign YOUniversity Admissions
VIDEO: Welcome From Your Instructor (3:13)
Sign University Creed
Complete Student Profile
Student Orientation
Course Syllabus
VIDEO: YOUniversity Student Orientation
How to Submit Your Homework
Office Hours Schedule
Freshman Year- Semester 1
Welcome To Freshman Year & Your First Semester! (2:16)
CLASS: What is Your Brand's Essence?
RESOURCE: Brand Essence Slides
HW: Create Your Brand's Essence Guide
Discussion Post 1: Tell us What Your Brand Stands For
CLASS: Your Value Proposition
RESOURCE: Value Proposition
Discussion Post 2: What is your Value Proposition
HW: Create Brand Bio
CLASS: How to Do Market Research
RESOURCE: Market Research Slides
RESOURCE: SWOT Analysis
HW: Create Market Research Survey
CLASS: Your Customer Persona
RESORUCE: Customer Avatar Slides
HW: Create Customer Avatar
Discussion Post 3: Tell us Who You're Customer is
Semester Review
Freshman Year- Semester 2
CLASS: Branding Matters Masterclass for Product Based Business
Instagram Audits Pt 1
CLASS: Color Theory For Your Brand
RESOURCE: COLOR THEORY SLIDES
DISCUSSION POST 4 : Why did You Pick Your Brands Colors?
HW: Build Branding Guidelines
Semester Final Review
CLASS: Shopify Essentials
Sophomore Year- Semester 1
CLASS: How to Set Marketing Goals
HW: Submit Your Marketing Goals
CLASS: Deciding On Your KPIs + Tracking
CLASS: Your Customer's Journey
CLASS: Reading & Understanding Your Analytics
Sophomore Year- Semester 2
CLASS: Campaigns Tactics & Types
HW: Picking Your Campaign Channels
Extra Credit: Order Your Contagious Book
Why Things Go Viral: STEPPS Method by Jonah Berger
STEPPS METHOD: Social Currency
Discussion Post:
Triggers
Emotions
Public
Practical Value
Stories
RESOURCE: FB Ad Course
Junior Year-Semester 1
CLASS: How to Write Copy
CLASS: Email Marketing with Klaviyo
CLASS: Text Messaging Marketing
Class: Blogging 101
CLASS: Influencer Marketing
Junior Year- Semester 2
Creating Campaign Content in Canva
CLASS: Product Photogrpahy
CLASS: Tik Tok & Reels
Semester Final Review
Senior Year- Semester 1
Class: The Campaign
Class Project: Create Campaign Brief
CLASS: Set Your Campaign Objectives
CLASS: How to manage Your Campaign
Senior Year-Semester 2
Scheduling Content in Later
Graduation
Submit Your Campaign For Review
CLASS: How to Do Market Research
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock