HW: Create Brand Bio | Campaign YOUniversity

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Campaign YOUniversity for Product Based Businesses

Campaign YOUniversity Admissions

VIDEO: Welcome From Your Instructor (3:13)
Sign University Creed
Complete Student Profile

Student Orientation

Course Syllabus
VIDEO: YOUniversity Student Orientation
How to Submit Your Homework
Office Hours Schedule

Freshman Year- Semester 1

Welcome To Freshman Year & Your First Semester! (2:16)
CLASS: What is Your Brand's Essence?
RESOURCE: Brand Essence Slides
HW: Create Your Brand's Essence Guide
Discussion Post 1: Tell us What Your Brand Stands For
CLASS: Your Value Proposition
RESOURCE: Value Proposition
Discussion Post 2: What is your Value Proposition
HW: Create Brand Bio
CLASS: How to Do Market Research
RESOURCE: Market Research Slides
RESOURCE: SWOT Analysis
HW: Create Market Research Survey
CLASS: Your Customer Persona
RESORUCE: Customer Avatar Slides
HW: Create Customer Avatar
Discussion Post 3: Tell us Who You're Customer is
Semester Review

Freshman Year- Semester 2

CLASS: Branding Matters Masterclass for Product Based Business
Instagram Audits Pt 1
CLASS: Color Theory For Your Brand
RESOURCE: COLOR THEORY SLIDES
DISCUSSION POST 4 : Why did You Pick Your Brands Colors?
HW: Build Branding Guidelines
Semester Final Review
CLASS: Shopify Essentials

Sophomore Year- Semester 1

CLASS: How to Set Marketing Goals
HW: Submit Your Marketing Goals
CLASS: Deciding On Your KPIs + Tracking
CLASS: Your Customer's Journey
CLASS: Reading & Understanding Your Analytics

Sophomore Year- Semester 2

CLASS: Campaigns Tactics & Types
HW: Picking Your Campaign Channels
Extra Credit: Order Your Contagious Book
Why Things Go Viral: STEPPS Method by Jonah Berger
STEPPS METHOD: Social Currency
Discussion Post:
Triggers
Emotions
Public
Practical Value
Stories
RESOURCE: FB Ad Course

Junior Year-Semester 1

CLASS: How to Write Copy
CLASS: Email Marketing with Klaviyo
CLASS: Text Messaging Marketing
Class: Blogging 101
CLASS: Influencer Marketing

Junior Year- Semester 2

Creating Campaign Content in Canva
CLASS: Product Photogrpahy
CLASS: Tik Tok & Reels
Semester Final Review

Senior Year- Semester 1

Class: The Campaign
Class Project: Create Campaign Brief
CLASS: Set Your Campaign Objectives
CLASS: How to manage Your Campaign

Senior Year-Semester 2

Scheduling Content in Later

Graduation

Submit Your Campaign For Review

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HW: Create Brand Bio

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